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Coaching that changes who you are, not just what you do

Most coaching focuses on goals, motivation, and short-term change. We work differently.

At Growth Lab, we help you redesign your Identity Operating System, how you think (mindset), what you do daily (habits), and how your life is structured (systems).

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Through a structured, neuroscience-backed approach, you don’t just make progress. You become the kind of person for whom results are natural, consistent, and sustainable.

Anton Rademan

Anton Rademan_edited.jpg

Founder & Coach

Get to Know Me

Anton Rademan spent fifteen years in the corporate world watching people succeed at the wrong cost.

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He saw high-performing professionals reach the milestones they had worked years for, only to feel unfulfilled. Health declined. Relationships took a back seat. Values were quietly compromised. And despite outward achievement, something essential was missing.

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Burnout became normal. Misalignment went unnoticed.
And too often, potential was left unrealised. Not from lack of effort, but from a system that was never designed to support the person behind the performance.

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As a coach within that environment, Anton worked closely with driven individuals navigating these exact challenges. Over time, it became clear that lasting change was not about more goals, better habits, or increased discipline.

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It required a deeper shift.

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Anton stepped away from corporate to build GrowthLab, a space designed for professionals and founders who want more than external success. His work focuses on those who feel that quiet disconnect between who they are and how they are living, even when everything looks successful from the outside.

His approach integrates neuroscience, transformational coaching, and habit design into a practical framework called the Identity Operating System.

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Rather than focusing on surface-level change, this work helps clients redesign the underlying patterns driving their decisions, behaviours, and results so that growth becomes natural, consistent, and aligned.

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At the centre of Anton’s philosophy is a simple belief.

Real change happens through real partnership.

Not a one-size-fits-all programme.
Not generic advice.


But a focused, human approach built around who you are and who you are becoming.

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Based in Christchurch, New Zealand, Anton works with professionals and founders across the globe and hosts the ALIGN90 Reset retreat globally for those ready to do the deepest work.

Andy Todd – Product Leader, Aus

"Anton brings order to chaos and has a rare ability to clarify thinking and uncover the real “why” behind challenges. His coaching helps you see things differently and communicate with far more intention.”

Best Value

Growth Lab Coaching

$950

950

Every month

Premium 1:1 coaching with Anton for people who want clarity, structure, accountability, and the full Growth Lab Self Mastery experience over 12 weeks.

Valid for 3 months

Wheel of Life Assessment

Personal transformation plan built around your goals

Everything in Growth Lab Self Mastery

Weekly 60-minute private 1:1 coaching with Anton

Weekly group coaching sessions

12-week premium coaching container

SHIFT Journal

Growth Lab Workbook

480 mins p/m NOVA AI Coach

Priority between-session support

Private session recaps and next steps

90-day Blueprint and Sealed Letter

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