Anton Rademan spent fifteen years in the corporate world watching people succeed at the wrong cost.

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He saw high-performing professionals reach the milestones they had worked years for, only to feel unfulfilled. Health declined. Relationships took a back seat. Values were quietly compromised. And despite outward achievement, something essential was missing.

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Burnout became normal. Misalignment went unnoticed.
And too often, potential was left unrealised. Not from lack of effort, but from a system that was never designed to support the person behind the performance.

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As a coach within that environment, Anton worked closely with driven individuals navigating these exact challenges. Over time, it became clear that lasting change was not about more goals, better habits, or increased discipline.

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It required a deeper shift.

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Anton stepped away from corporate to build GrowthLab, a space designed for professionals and founders who want more than external success. His work focuses on those who feel that quiet disconnect between who they are and how they are living, even when everything looks successful from the outside.

His approach integrates neuroscience, transformational coaching, and habit design into a practical framework called the Identity Operating System.

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Rather than focusing on surface-level change, this work helps clients redesign the underlying patterns driving their decisions, behaviours, and results so that growth becomes natural, consistent, and aligned.

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At the centre of Anton’s philosophy is a simple belief.

Real change happens through real partnership.

Not a one-size-fits-all programme.
Not generic advice.

But a focused, human approach built around who you are and who you are becoming.

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Based in Christchurch, New Zealand, Anton works with professionals and founders across the globe and hosts the ALIGN90 Reset retreat globally for those ready to do the deepest work.