FOR FOUNDERS, LEADERS, & PROFESSIONALS CARRYING TOO MUCH PRESSURE.
You're Not Lacking Discipline.
You're Running an old Operating System.
In this free 30-minute Identity Goal-Setting Session, we'll identify the pressure pattern keeping you stuck, define your first 90-day transformational identity goal, and map the first 7-day step toward it.
Private 30-minute session with Anton. No pressure. No hard sell. Just clarity and a meaningful place to start.
THE HIDDEN PATTERN
Can You Spot the Hidden Pattern Keeping You Under Pressure?
Most high-performing people think the problem is time. But it usually isn't.
It is not because you are lazy.
It is not because you lack ambition.
It is not because you need another productivity hack.
The real problem is this: you are trying to live a new season of life with an old operating system.
The habits, beliefs, routines, and coping patterns that helped you survive one season may now be costing you clarity, energy, presence, and peace.
Working late because everything feels urgent?
Saying yes before checking what it costs you?
Starting the week with good intentions, then drifting by Wednesday?
Feeling clear in your head but inconsistent in your actions?
Reading more books, saving more posts, and still not changing?
Being there for everyone else, but not fully there for yourself?
Looking successful from the outside, but privately knowing something feels off?
If this lands, you are not broken. You are probably just running an old operating system in a new season of life. And that can be redesigned.
THE HIDDEN PATTERN
The Old Way Keeps You Busy. The Growth Lab Way Helps You Become Clear.
The old wayThe Growth Lab waySet more goalsDefine who you are becomingPush harderSee what is actually driving the pressureRely on willpowerBuild habits that prove your identityAdd more routinesRemove friction and simplify your systemsChase motivationCreate structure for the days motivation disappearsKeep performingCreate space to think, reflect, and choose deliberately
Anton Rademan
Founder & Coach
As Seen In
Get to Know Me
Anton Rademan spent fifteen years in the corporate world watching people succeed at the wrong cost.
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He saw high-performing professionals reach the milestones they had worked years for, only to feel unfulfilled. Health declined. Relationships took a back seat. Values were quietly compromised. And despite outward achievement, something essential was missing.
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Burnout became normal. Misalignment went unnoticed.
And too often, potential was left unrealised. Not from lack of effort, but from a system that was never designed to support the person behind the performance.
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As a coach within that environment, Anton worked closely with driven individuals navigating these exact challenges. Over time, it became clear that lasting change was not about more goals, better habits, or increased discipline.
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It required a deeper shift.
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Anton stepped away from corporate to build GrowthLab, a space designed for professionals and founders who want more than external success. His work focuses on those who feel that quiet disconnect between who they are and how they are living, even when everything looks successful from the outside.
His approach integrates neuroscience, transformational coaching, and habit design into a practical framework called the Identity Operating System.
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Rather than focusing on surface-level change, this work helps clients redesign the underlying patterns driving their decisions, behaviours, and results so that growth becomes natural, consistent, and aligned.
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At the centre of Anton’s philosophy is a simple belief.
Real change happens through real partnership.
Not a one-size-fits-all programme.
Not generic advice.
But a focused, human approach built around who you are and who you are becoming.
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Based in Christchurch, New Zealand, Anton works with professionals and founders across the globe and hosts the ALIGN90 Reset retreat globally for those ready to do the deepest work.
Best Value
Growth Lab Coaching
950
Every month
Premium 1:1 coaching with Anton for people who want clarity, structure, accountability, and the full Growth Lab Self Mastery experience over 12 weeks.
Valid for 3 months
Wheel of Life Assessment
Personal transformation plan built around your goals
Everything in Growth Lab Self Mastery
Weekly private 1:1 coaching with Anton
Weekly group coaching sessions
12-week premium coaching container
SHIFT Journal
Growth Lab Workbook
Access to NOVA AI Coach
Priority between-session support
Private session recaps and next steps
90-day Blueprint and Sealed Letter